Problems
In previous generations, we often learned in a very passive way: “Listen and repeat”, and then “learn by heart.” Because this way of learning has made knowledge limited, rigid, lack of creativity and especially we only remember knowledge for a short period of time.
Solutions
Introducing to everyone a new, more active and effective learning method: "Learning to Discover" through OPENING DAY with the concept: DREAM UNIVERSE "Explore the universe of dream knowledge". With this learning method, knowledge will become richer, thinking and creative, helping children remember lessons more effectively.
Concepts
"Explore the universe of dream knowledge".
"Universe": vast and vast knowledge.
Children will be the explorers of the universe of knowledge.
"Dream": with the support of VUS's modern learning environment, it will help children get closer to their future dreams.
"Universe": vast and vast knowledge.
Children will be the explorers of the universe of knowledge.
"Dream": with the support of VUS's modern learning environment, it will help children get closer to their future dreams.
MASCOT
Inspired by VUS's old Mascot and modern VR glasses.
POSTERS
TIMELINE EVENT
DESIGN SYSTEM
Standee, gift vouchers, backdrop, brochure, stickers, billboard, wayfindings.
ACTIVITIES
Game 1: Parents and children will find 7 Mascot personality cards hidden in the event area. The team that finds all 7 cards will exchange 1 VUS tote bag.
Game 2: The children have 5 minutes to memorize all the characteristics of Mascot on the cards. The child who remembers all 7 personalities will exchange a thermos bottle.
GIFTS SYSTEM
SOCIAL POSTS
LANDING PAGE
EVENT SPACE
THANK YOU !
